SpecialFeatures

KEYSPEAKERS 2008

Toshio Miki, M.D. , Communication Device Development Department, DoCoMo

Guido Arnone, Director Terminals, Technology, Vodafone

Dr Ari Jaaksi, Director of Open Source Operations, Nokia

Simon Rockman, Head of Requirements and Applications, Sony Ericsson

Alan Wright, Head of the Future Solutions Group, Motorola Inc.

Dr Florian Seiche, VP, HTC Europe

Dr Jin-Sung Choi, SVP, LG

Anuraj Gambhir, President, Innovation and Corporate Business Development, Spice

Agenda Day One, 10th June 2008

View:
Strategy Stream
Technical Stream

Registration and Refreshments

08.00

Welcome and Speed Networking - Chairs’ Introduction

08.40

Richard Kramer, Managing Director and Brett Simpson, Director, Arete Research

Keynote Session

OEM

Chairs’ Introduction: Playing to the Strengths of the Mobile Device - "Are We (Virtually) There Yet?"

08.50

How will device makers of all stripes mobilise applications?
How can access to Internet-based services be simplified for consumers in all segment?
What is the role of scale and market share in channelling innovation?
How does the need for customer retention change the handset business model?
Does the industry need more, or less technology?

Richard Kramer, Managing Director and Brett Simpson, Director, Arete Research

Nokia’s Vision for Wireless Handsets

09.00

What are the attributes of wireless handsets going forward?
What do users want?
How is Nokia meeting the needs of the market around the world?

Dr Ari Jaaksi, Director of Open Source Operations Nokia

Panel: The Knowledge Map - Evolving Towards Next Generation Devices

09.30

The mobile handset market trends and outlook - quantitative data analysis
What will the next generation devices be: converged devices, smartphones, iPCs, datacards....
Separating the people from the devices, why do people have more than one device?
Usage patterns - data verses voice ARPU
What are the financial impacts of new technology and various software systems?

Guido Arnone, Director Terminals, Technology, Vodafone
Daniel Meredith, Head of Handset and Device Marketing, T-Mobile
Dr Ari Jaaksi, Director of Open Source Operations, Nokia
Simon Rockman, Head of Requirements and Applications, Sony Ericsson
Christian Lindholm, Partner and Director, Fjord
Tzahi (Zack) Weisfeld, Vice President Marketing & Strategy, modu
Steve Plunkett, Lead Solutions Architect for the Future Solutions Group, Motorola
Patrick Fisher, Technical Standards Manager, LG

Networking Coffee Break

10.15

View:
Strategy Stream
Technical Stream

STRATEGY STREAM

How to Generate Revenue with True Mobilisation of the Web
(Targeted towards: The handset value chain decision makers:
CEO, Business Development, marketing and sales strategies)

Discover How to Deal with Differing Standards, Service Strategies and Accelerated Change in the Mobile Handset Market Place

Session Chair: Omar Salvador, Senior Analyst, Pyramid Research

VIC

Understanding the Threats and Advantages of Venture Capital Investment in Mobile Handsets and Applications

11.00

Where is the handset investment today and where is it going?
What is the future of investment for applications?

Deborah Magid, Director Strategic Alliances IBM Venture Capital

Getting Devices to Market Ahead of the Opposition and at Competitive Prices

11.25

Addressing reference design strategies, converged chipsets, improvements in power management
Innovative strategies to achieve BOM optimisation with more complex devices
Decreasing costs with global sourcing and procurement of components
How to generate more revenue from increased device margins and offer competitive prices

Ben Timmons, Senior Director of Business Development, Qualcomm

The Other End of The Spectrum, An Update on the Most Affordable Phones

11.50

Voice for everybody
E-mail and Internet for everybody

Horst Pratsch, VP of Marketing for Entry Phone Business, Infineon

operator

Panel: How can Handset Vendors and Developers Meet the Operators Requirements?

12.15

This is where we are, where may we evolve to? - Evaluating the choices moving from 3G to 4G?: HSPA, EV-DOrA/B, LTE, Wi-Fi, WiMAX? DVB-H and MediaFLO?
Has the iPhone been at a disadvantage not having 3G capability and how will adding 3G capability in 2008 improve the usability?
How will batteries cope with the higher bandwidth of mobile broadband
Enabling the device to keep up with the data transmission speed of the network
Enabling efficient handover between different networks
How to deploy multi-mode, multi-content and multi-standard from a business point of view?

Roberto Lattuada, Head of Portfolio Selection, T-Mobile
Tim Raby, Managing Director, OMTP
Adrian Drury, Head of Business Development and Strategy, The Cloud
Axel Ferrazzini , Standards Manager, Research In Motion

Networking Lunch

12.45

Effectively Targeting the Customer and Delighting Them With Intuitive UIs

Session Chair: Ken Blakeslee, Chairman WebMobility Ventures

UI Designer

How to Command a Premium Price with a Superior User Experience

14.00

Why is the iPhone regarded as a superior product by the consumers? T What exactly is this elusive "User Experience"- the colours?, the big touch screen or the browser? or the brand?
How to build a user friendly and "intuitive" consumer product
How do muscle memory, mental models, spatial relations and schemata plays a key role in User Interface design?

Morten Hjerde, Chief Usability Architect mBricks

UI Designer

Panel: Achieving End User Delight with Mobile User Experience and Interaction

14.30

Investigating the different input and output methods and ergonomic considerations
Usability integration - best practices and achievable results
3D Graphics (hardware-accelerated and software 3D Graphics), image and sound
How can innovations in input methods drive the adoption of mobile services: Touch, Biometrics, Gesture technology
Understanding the user - Improved user research and profiling
Multimodality of connected devices - Delivering multi-sensory interfaces suited to the environment of the user
Are touch-screen devices with large displays like the iPhone opening doors to very different kinds of applications?

Sofia Svanteson, Founder CEO, Ocean Observation,s Sweden
Andrew Hsu, Ph.D, Strategic and Technical Marketing, Synaptics, Inc. USA
David Lock, VP Europe, Vuzix UK
Eveline Pupeter-Fellner, CEO, Emporia Telecoms
Prof Ed Candy, 3

Networking Afternoon Tea

15.30

How Brand and Content are Driving the Handset Industry

Session Chair: Anuraj Gambhir, President, Innovation and Corporate Business Development Spice

Brands as the New Form of Equity in Handsets

16.15

Brand marketing - consumers trust and form a relationship with brands - is emotion rather than functionality increasingly driving the handset industry?
Just in time customisation at point of distribution allowing mobile to move into FMCG arena
Are there now few barriers to brands entering into the mobile handset marketplace?

Gregory Bonniot, Group Marketing Director ModeLabs

operator

Panel: Multimedia Content - Evolving from Voice Centric to Content Centric

16.40

How is the device evolving towards as an enabler to enjoy contextual content?
How technologies for search and delivery of multimedia content are taking in to account how users like to find content
How are mobile social networks and ‘experience sharing’changing mobile content?
‘Fat tail’ vs user generated content for mobiles

Aditya Kaul, Senior Analyst, Emerging Wireless Technologies Practice, Pioneer Consulting
Jan Larsson, Senior Strategy & Corporate Development Manager, TeliaSonera
Rob Lewis, CEO Omnifone
Yisia Lee, Director, Yisia

View:
Strategy Stream
Technical Stream

TECHNICAL STREAM

How to Achieve a True Multimedia Experience with Today�s Technology?
(Targeted towards: The handset value chain �doers�:
operations, technical, engineering, product management and R&D)

Discover How to Improve Performance, Connectivity and Develop Great Applications for the Mobile Handset

Session Chair: Stuart Robinson, Director Handset Components Technology, Strategy Analytics

Moving Towards 4G - Improving Web Connectivity and Performance

11.00

Moving towards 4G; how does this tie in with 3G->3GPP and WIFI-WIMAX-DVBH?
Do high bandwidth OFDM and high bandwidth UWB fit together?
What's on the horizon for ultra low power close range connectivity?
How to best enable multi-mode/multi-standard in terminals and base stations
What new functionality will become available that may enable rich web connectivity?

Dirk Hamelinck, Director of Strategic Partnerships IMEC

Nanotechnology in Wireless Devices Supporting the Development of Great Applications

11.30

Desirable attributes in wireless device manufacturing
Technology and business challenges in contemporary device manufacturing
Nanomaterials for wireless applications and wireless device applications for nanotech
What are the market opportunities?

Aditya Kaul, Senior Analyst, Emerging Wireless Technologies Practice Pioneer Consulting

operator

Panel - How Can the Mobile Industry Better Support the Development of Great Applications?

12.00

What are the main difficulties in developing mobile applications for today’s market?
What are the key elements to a supportive ecosystem?
How can the richest service experience be provided?
How can next generation user interface and application frameworks be best developed?
How can rich user interface be delivered without sacrificing performance?
What are the realistic strategies to achieve ROI?
How to develop for maximum scalability?

Philippe Silberzahn, Co-Founder & CEO, Digital Airways
David Pollington, Senior Manager, Terminals Research Vodafone
Aditya Kaul, Senior Analyst, Emerging Wireless Technologies Practice Pioneer Consulting
Jean-Philippe Fournier, Director of Marketing, Wireless Operators, Texas Instruments

Networking Lunch

12.45

Addressing IP, Storage and Power Management

Session Chair: Dean Bubley, Managing Director, Disruptive-Analysis UK

The Evolution of IP Communications Capabilities in the Handset

14.00

Towards all-IP wireless networks: IMS, LTE, WiFi & WiMAX
Core IP networking capabilities: SIP, security, QoS & the Connection Manager
IP-based applications: IMS clients & frameworks, APIs for 3rd-party software
The impact of mobile VoIP (Voice-over-IP)
Can operators control "disruptive" or insecure use of IP on mobile phones?

Dean Bubley, Managing Director, Disruptive-Analysis UK

Hardware and Software Enabling Powerful Devices

14.20

The growth in processing power (Moore’s law) vs the almost flat growth in battery performance
Drivers in user expectations for higher performance
Power-management friendly techniques
Power management opportunities
Examples of necessary and unnecessary "busy work"
Uses of tools and diagnostics for improved power management
Time to market consequences of immature power management frameworks

David Wood, Executive VP, Research Symbian

Enhancing the User Experience with Effective Power Management

14.45

Delivering high processing performance, high resolution wide-screen displays, always connected and large storage capacities
How to develop processing and communication components evolved towards lower cost, smaller footprint, computing efficiency and low energy consumption
Tackling storage, memory demands and high resolution colour display requirements

Magnus Karlberg, Director Hardware Sourcing Ericsson Mobile Platforms

Handset Embedded/Removable Storage Alternatives: How New Technologies Enable Mobile Contents

15.10

Future mobile applications: Impact on internal/external storage & end user behaviour
Overview of current & future memory technologies & embedded/removable implementations
Connectivity, security & standardization considerations
eMMC solutions and benefits

Yves Leonard, MMCA Board Chairman and Business Strategies Director Samsung Semiconductor

Afternoon Tea

15.30

User Interface Technologies - The Features of Handsets that Sell Phones

Session Chair: Karl Weaver, Principal Newport Technologies

Phone Teardown Analysis - Apple’s First Phone Bears Fruit

16.15

iPhone BOM analysis; Apple defines a different distribution of component spend
Hardware solutions to Human Interface challenges; unique iPhone parts mean unique performance
Comparison of iPhone to Apple Touch; evolution comes quickly
Future thoughts; where else can Apple go?