- Global outlook: Sales / profit forecast
- Assessing changes in the device market
- Consolidation, new mergers etc
- Efficiency drives: How will the ecosystem handle the credit crunch and better manage costs?
- Analysing current business models and assessing which will be most relevant in the future
- Forming new alliances and relationships in the tough economic climate
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KEYSPEAKERS 2009
David Pollington,
Head of Technical Research - Consumer & Internet, Vodafone
Stuart Robinson,
Director Handset Components Technology, Strategy Analytics
Asokan Thiyagarajan,
Technology Evangelist,
Motorola
Tero Sarkkinen,
CEO, Futuremark
Hampus Jakobsson,
VP Business Development & Co-Founder, TAT
Claes Bidemar,
Vice President Terminals & SIM, TeliaSonera
Dr Jin-Sung Choi,
SVP Mobile Communication, LG
Christian Lindholm,
Partner and Director, Fjord
Fabrizio Capobianco,
CEO, Funambol
Gus Desbarats,
Chairman, The Alloy
Simon Davies,
MD Europe, Moblica
Scott Weiss,
Executive Director, Human Factors International
Andreas Constantinou, Research Director,
VisionMobile
Bernadette Andrietti,
Director Intel Europe & President, Intel France
Andrew Grill,
Mobile Advertising Evangelist
Graham Bell,
Principal Consultant, Wireless Technology Practice,
PA Consulting
Christian Sejersen,
Director of Mobile Engineering, Mozilla
Corporation
Day 1: Tuesday 9 June 2009
KEYNOTE PRESENTATIONS
Dealing with the Downturn: Examining the Impact of the Global Recession on the Device Market
From One Trick Pony to Swiss Army Knife: Where is the Handset Heading?
- Assessing how the iPhone has influenced the market in the last 24 months
- Gauging the impact of new operating system options on device development
- Examining the impact of device convergence on the handset
- New functionality trends in handsets
- Discussing the personalisation trend
- Examining the 18 month device roadmap
Enhancing the Market through the Convergence of the Mobile Device and Computing Industries
- Addressing recent changes in the markets
- Convergence: what does this mean in practice?
- Introducing the netbook: what will this mean for the mobile and laptop industries?
- Analysing how the laptop industry is preparing for cellular
- Determining how the line is being blurred and discussing up coming devices
From Hardware to Services: The Rise of the Full Value Proposition in Mobile
- Change in industry structure from horizontal to vertical - under the same umbrella
- From reference design to services and content; why controlling all aspects of the proposition is so attractive
- Evaluating the economics and the business model and its impact on other players in the value chain
- What does a vertical market mean for independent developers?
Stream 1: The Role of Mobile Software
In Search of the Dominant Platform: Who will win the OS Wars?
- Overview of systems and their market performance
- Symbian, Windows Mobile, Android etc
- Assessing Motorola’s departure from the legacy feature phone
- Is the software industry consolidating?
- Determining the market expectations of future operating systems and which features will be key to support
PANEL DISCUSSION: Developer Discussion: Which Platforms are Developers Choosing to Support and why?
- Discussing the pros and cons of each system
- Android, Symbian, Apple, Windows, LiMo etc
- Assessing which is proving most popular with developers - why?
- Gauging how OS providers are supporting the developer community and how this can be improved
- Examining which platforms offer the best in terms of revenue sustainability, time to market, ap distribution to enhance profitability
Understanding the Long-Term Role of Open Source and its Impact on Handset Strategy
- Discussing how open source is disrupting the mobile ecosystem
- Opportunities and threats posed by open source
- Assessing the impact on functionality and usability via open source
- Understanding the economics of open source
- Analysing the short and long term effects of open source
- migrating to open source
PANEL DISCUSSION: Is Open the New Closed? Assessing if Open Source the New Way to Run Commercial Interests
- Is open source the new way to control commercial interests?
- Assessing whether everything should become open source
- Discussing which aspects should remain propriety
- Managing the demands of open and propriety together
Software as the Differentiating Factor in the Future of Devices
- Evaluating how mobile software is developing
- The importance of the user interface in software development
- Innovative examples of software differentiation
- What makes the iPhone such a success in this area?
- Building flexibility into software to enable personalisation
- Generating business opportunities through software: determining the business cases
Internet to Mobile: The Reality of Web Powered Applications as the New Standard for Service Delivery
- Understanding web based applications & services
- Discussing the fusion of web and device based aps
- Opportunities and threats
- Examining how web based solutions will improve user end value
- Challenges faced in enabling access across multiple platforms and devices
- Will web powered applications enhance mobile aps or replace?
- Discussing the market need for web aps on mobile
Creating the Mobile Web Browser: Which Route is Best?
- Assessing which value added services need to be supported via the browser
- The evolution from a pull to push approach
- Discussing the best examples of web browsers
- Bringing the ‘whole internet’ mobile - can this be achieved?
Analysing the Role of Widgets in Mobile Web Delivery and Assessing Current Fragmentation Dangers
- Analysing how mobile widgets address mobile device constraints
- The challenges of deploying widgets on web and mobile. What about the operator?
- Opportunities and the future of mobile web 2.0 and widgets
- Assessing the current fragmentation within the widget ecosystem
- Investigating the challenges posed by propriety operating systems
- Utilising widget readers on the handset to support all APIs
The Operator Perspective on Mobile Operating Systems
- Assessing current strategy
- Achieving product differentiation
- What do customers want from operating systems?
- Are current OS propositions fulfilling market need?
- How operators are working with developers
- The challenge of supporting multiple operating systems
Stream 2: Smart Devices of the Future
PANEL DISCUSSION: Introducing the Netbook: Opportunity or Threat for the Smartphone Market
- What is a netbook? Is it a standalone product?
- Assessing how netbooks compliment / compete with smartphones/laptops
- Gauging the target market
- Discussing the OS challenges for the netbook
- Determining whether the netbook will enhance the laptop/notebook/smart device market
Putting Solid Investment into the Netbook: Creating Demand for the Next Big Device Category
- Where does the device fit in the market?
- Getting the device to the market - assessing the distribution channels
- Building retailer backing to push the device to the mass market
Assessing the Operator Opportunity: Implementing Successful Business Models for Cellular Ready Netbooks
- The PC becomes truly personal for the first time
- Discussing why netbooks will prove a mass market success Familiar form factor etc
- How are operators planning to capture the netbook opportunity?
- Assessing viable business models
Price point, subscription model, one off payment
- Linux Operating system options
- Linux, licensing
Embedding Mobile Capabilities into Non-Traditional Products - Cellular Goes Mass Market
- Discussing the growing trend for cellular in non-traditional products
- Analysing which industries are looking to go mobile
- Connecting multimedia plays from a cellular perspective
- The challenges and prospects going forward
Examining IPR for Newly Cellular Ready Devices: What Challenges do New Players Face?
- The challenges of embedding cellular from an IPR perspective
- Understanding royalty rates
- Rethinking the model IPR model - how is confusion being tackled?
- The dangers of patent trolls
- Controlling the risks of litigation
The One Ap Phone: Taking the Simple Approach to Target Niche Markets
- Taking the simplistic approach - is less more?
- Targeting niche markets via applications
- Market segmentation via the operator
- Riding the popularity wave
- Facebook, uTube etc
- Creating a market proposition and getting to market - fast
Leveraging the Brand in the Device Design Market
- Believing in the brand and its power in device design
- Examining the new players in the market
- Discussing brand collaboration
- Assessing successful collaborations
- Creating differentiation through successful market segmentation
- Luxury, high end, fashion, sports, MVNOs
PANEL DISCUSSION: How will the Evolution of the High End of the Market Impact the Lower Levels of the Eco-Chain?
- How much influence do smartphones have over developments in entry tier devices?
- What trends are filtering down?
- Discussing how chipset developments are bringing innovation to low cost devices
- Will all mobiles soon be considered smartphones?
