- Creating usability in the midst of technical complexity
- Utilising the UI as a differentiating factor
- Building a cross platform user experience
- Assessing which sensory technologies will be key for future experience
- Determining how the UI influences content and services
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KEYSPEAKERS 2009
David Pollington,
Head of Technical Research - Consumer & Internet, Vodafone
Stuart Robinson,
Director Handset Components Technology, Strategy Analytics
Asokan Thiyagarajan,
Technology Evangelist,
Motorola
Tero Sarkkinen,
CEO, Futuremark
Hampus Jakobsson,
VP Business Development & Co-Founder, TAT
Claes Bidemar,
Vice President Terminals & SIM, TeliaSonera
Dr Jin-Sung Choi,
SVP Mobile Communication, LG
Christian Lindholm,
Partner and Director, Fjord
Fabrizio Capobianco,
CEO, Funambol
Gus Desbarats,
Chairman, The Alloy
Simon Davies,
MD Europe, Moblica
Scott Weiss,
Executive Director, Human Factors International
Andreas Constantinou, Research Director,
VisionMobile
Bernadette Andrietti,
Director Intel Europe & President, Intel France
Andrew Grill,
Mobile Advertising Evangelist
Graham Bell,
Principal Consultant, Wireless Technology Practice,
PA Consulting
Christian Sejersen,
Director of Mobile Engineering, Mozilla
Corporation
Day 2: Wednesday 10 June 2009
KEYNOTE PRESENTATIONS
Setting the Scene for User Experience during Fast Paced Device Convergence
The Big Operator Fight Back: Assessing how Operators are Regaining Control of Revenue Streams via Handset Enabled Services
- Bit pipe or service provider? Why operators are looking to regain control
- Service integration: Examining conflict between handset manufacturers and operators
- Protecting operator revenues via the SIM
- Revenue streams being controlled via the handset
- Can cooperation be achieved? Success stories which benefit both parties
The Role of Services as the New Handset Hype
- Gauging the importance of services on new handsets
- Is service the new design?
- Consumer expectations of services via the handset
- Discussing successful service and handset combos Generating revenue through services
- Opening the channels for making money from 3rd party aps
- Rise of the ap store
- Utilising IMS capability to deploy rich applications and services
Utilising Diversification and Segmentation in the Handset Market
- Assessing the changing role of the handset manufacturer in the ecosystem
- How have ISVs changed the market dynamics?
- Analysing the potential of MVNO options as new players go head to head with traditional operators
- Opening up new revenue streams through market segmentation
Stream 1: Creating End User Value
PANEL DISCUSSION: What Services are going to Drive the Market Over the Next Five Years?
- Discussing the role of the handset in service enablement and delivery
- Analysing how the rise in mobile broadband is shaping the industry
- Assessing the demand for current services and predicting which will be of most importance over the coming five years
- Determining whether services will be operator, handset manufacturer, content publisher, or consumer led
- What will be the killer ap for the next generation of mobile handsets?
Enabling the Social Networking Trend and Building Functionality into the Handset
- Moving from a one to one to one to many mindset
- Enabling enriched social interaction on the handset
- Taking onboard lessons from the PC world
- Linking applications and the mobile web
- Phonebook 2.0
- User generated content and creating communities
Incorporating the New Age of Communication into the Handset and Services
- Location as a form of communication, from one to few to one to many, status updates, sense of peripheral vision
- Privacy needs as openness and ‘always on’ increases
- GPS: Tageting advertising, turn by turn navigation, important enabler of services - what is the experience so far?
Improving the Value-Added Service Experience through Innovative Use of Haptic Technology
- Assessing the innovations in user experience via haptics
- Going beyond the graphical interface - providing a multilayed mobile experience
- Determining haptics as a major market driver for the next 12 months
- Overcoming the user challenge - educating the mobile consumer
- Applying haptics: what are the potential applications?
PANEL DISCUSSION: What is the Future of Mobile Messaging and Sync for the Mass Market?
- Discussing whether the power struggle between web service companies and operators coming to an end
- Are both groups now working for a common cause?
- Determining how companies achieve differentiation through messaging innovation
- Gauging in what ways enhanced messaging systems enable the sharing of rich content creation
- With user experience a priority for increasing P2P messaging, how do handsets currently fare for achieving the messaging industry's objective?
- Assessing from the consumer's point of view, the requirements for simplicity and usability
- Is fragmentation and interoperability an issue and how can this be changed?
Creating a Unified Consumer Service Experience across Multiple Platforms
- Providing device form factors and UIs to enable access and control of data/content
- Accessing and consuming content via multiple devices
- Determining device functionality
- Importance of user experience
- Taking a holistic view to provide access across multiple platforms
Beyond Touch: Exploring Sensory Technologies of the Mainstream Future
- Sensory options: haptic, keypad to trackpad, non-binary keys, gesture
- Touchscreen update - where is the market?
- Creating biologically wired sensory technologies: Gauging the impact on user experience
- What’s the point of enriching the user experience?
- Potential applications of optical motion tracking
Evolution from Film Noir to Technicolor Dream: The Rise of 3D Graphics on the Mobile Device
- 3D technology overview
- Handset requirements for future graphic displays
- Adding value to content via the screen
- Graphical advantages for mobile gaming - how will the medium be enhanced?
- Creating successful graphical interfaces for products Advertising
Bringing Voice Recognition Technology to the Masses via the Mobile Device
- Utilising voice technology for text based applications
- Accuracy level and ambient noise considerations
- Discussing the technology’s impact on memory, storage and available processing power
- Developing aps for voice recognition - are the possibilities endless?
- Embedded vs. web based versions
Stream 2: Optimising the Handset
PANEL DISCUSSION: Examining the Chipset Vendor Roadmap - What will be delivered over the Coming 18 Months?
- Analysing the new products likely to come online in the next 18 months
- Determining the developing technological trends in the chipset market
- Which products do chipset makers see driving the market?
- Discussing what services/technologies/products chipsets will be supporting
- Strategies for surviving the economic downturn
The Chinese Influence: Examining the Impact of 3G Licensing on Handset Platforms
- Assessing which systems operators are planning to support
- Gauging which will become the dominant system and why
- Determining the manufacturer approach and strategy
- Forecasting the 3G killer ap in China
Power Management Strategies: Handling the Increasing Demands on Handset Battery Life
- Market expectations of battery life - discussing whether this is being achieved
- Lithium ion batteries are insufficient for power demands
- Assessing the new power demands on handsets
- Power consumption: how are our usage patterns and power demands of components affecting battery life?
- Optimising time between charges
- Power management: chipset architecture, multiple core, design algorithms differently to manage chipsets
Device Memory as a Key Handset Component: Dealing with New Memory Demands
- Trends in embedded vs. remote memory do we need removable memory?
- Discussing capacity demands
- 8Gb - 16Gb, how quickly will memory capabilities increase and what trends are we seeing?
- Challenges in increasing capacity
- Assessing compatibility issues
Responding to Customer Need through Harnessing the Potential of Service Analytics via the Handset
- Assessing which key metrics can be obtained via the handset
- Utilising the value of service analytics
- Determining who owns the handset data - manufacturer, service provider, operator?
- Discussing which services can be enhanced via user handset information
- Integrating network support systems and adding value through targeted advertising and promotions
PANEL DISCUSSION: Mobile Broadband Technologies: How are the Different Options Shaping Up?
- Assessing which technologies are being supported via the handset
- Global figures
- Operator outlook - which technologies are they currently supporting?
- Are they playing a wait and see game?
- Analysing the migration path to HSPA+
- Device pricing for the technologies
- Examining the roles of LTE and WiMAX
- Spectrum availability
Following the Digital Switchover: Gauging the Impact of Newly Opened Frequency Bands on Handset Based Support
- Determining the need for increased frequency options
- Increasing demand from mobile broadband
- Digital switchover. Will devices be multiband or niche?
- Key trends - which frequencies are being supported?
- Vendor roadmap - how committed are they?
- Discussing issues regarding fragmentation
Future Handset Security and Privacy Requirements as Devices Become Increasingly Online all the Time
- Protecting against the negatives of the social networking rise and the potential dangers of presence
- Open source vs. proprietary security solutions: what is the pay-off between functionality and integrity?
- How can the user and device be protected through a combination of hardware and software?
- Assessing how operating systems are managing security
- Determining the future use of biometric technology for device security
