SpecialFeatures

KEYSPEAKERS 2008

Toshio Miki, M.D. , Communication Device Development Department, DoCoMo

Guido Arnone, Director Terminals, Technology, Vodafone

Dr Ari Jaaksi, Director of Open Source Operations, Nokia

Simon Rockman, Head of Requirements and Applications, Sony Ericsson

Alan Wright, Head of the Future Solutions Group, Motorola Inc.

Dr Florian Seiche, VP, HTC Europe

Dr Jin-Sung Choi, SVP, LG

Anuraj Gambhir, President, Innovation and Corporate Business Development, Spice

Agenda Day Two, 11th June 2008

View:
Stretegy Stream
Technical Stream

Refreshments

08.30

Keynote Session

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Chairman’s Introduction: Achieving True Openess - Disrupting the Status Quo

09.00

What will be the implications of other companies ie not handset vendors creating new devices?
What will happen to the restrictive contract, handset subsidies, new mobile phone applications, technical support, pricing of services?
Android - How will handset vendors position themselves in future or value capture? What are the impactions for the value chain?

Ian Drew, VP of Segment Marketing ARM

Leveraging Open Source's Potential in the Mobile Internet Device (MID) Market

09.10

Levelling the Mobile Handset Playing Field - New Entrants & the emerging MID Market Landscape
Why SmartPhones and MIDs will become One Device
Examining the business case for Linux in Digital Consumer Devices
How LiMo, Android and the Open Handset Alliance will effect the MID market

Jason Whitmire, General Manager Mobile Solutions, WindRiver

DoCoMo’s Strategy for Device Platforms

09.30

Eco system optimization
In line with DoCoMo network evolution
Global handsets platform
Terminal Software Development Strategy

Toshio Miki, Managing Director, Communication Device Development Department DoCoMo

OEM

Smartphones - The Most Dynamic and Interesting Segment Amongst Mobile Devices

09.50

The user experience of the smart phone
Generating higher ARPU
Tailoring winning propositions for consumer and professional users

Dr Florian Seiche, VP HTC Europe

Panel: Value in Software is Evaporating and is Moving Towards Tools and Service Delivery

10.10

Handset software has an expiry date and operators and vendors are paying less and less for handset software
The value is now on customising the handset and utilising tools to add variation
The last mile of content distribution and service deliver to the consumer eg MDM, provisioning is also where value is being seen
Premium handsets as a strategy to increase margins

David Wood, EVP Research, Symbian
Jason Whitmire, General Manager Mobile Solutions, WindRiver
Dr Florian Seiche, VP, HTC Europe
Toshio Miki, Associate Senior VP & Managing Director, NTT DoCoMo

Networking Coffee Break

10.40

View:
Strategy Stream
Technical Stream

STRATEGY STREAM

How to Generate Revenue with True Mobilisation of the Web
(Targeted towards: The handset value chain decision makers:
CEO, Business Development, marketing and sales strategies)

Enhancing Rather Than Replicating the Desktop Experience with Personalisation and Mobile Social Networking

Engaging Consumers Within the New Mobile Social Networking Landscape

11.25

Making the content relevant to the person not the page - strategies to ensure content is matched to the individual
How to build dialogue with the consumer and community interaction
Exploring the major challenges faced by the companies looking at this space and how they can be overcome

Axel Ferrazzini, Standards Manager, Research In Motion Ltd and Vice-Chair for Device Management,OMA

Fashion, Passion and User Retention

11.50

Designing a Handset for a segment of one
Fashion Handsets vs. Brand Slapping
Enabling mass-customization of handsets through innovative handset design blueprint
Gifting and merchandising as drivers for handset purchase cycles

Tzahi (Zack) Weisfeld, Vice President Marketing & Strategy, modu

Panel: Personalisation - Addressing Customer Self-Empowerment, Community, Design, Brand and Fashion

12.15

What are the customisation tools available and how to involve the whole value chain?
What are the key platform decisions to enabling personalisation of experience?
Personalised portals - will this be a better user experience for browsing and buying?

Mark Rolston, SVP of Creative, Frog Design
David Springall, CTO, YoSpace
Scott Weiss, Executive Director, London, Human Factors International

Networking Lunch

12.50

Creating Innovative Services to Increase the User Experience on the Handset

Session Chair: Raj Singh, VP of Business Development, Skyfire

Brand

Delivering a powerful self service experience on the handset

14.00

Provide an intuitive, personalised on-device self care experience on the handset
Helps subscriber's discover new services in a relevant, context sensitive way
Deliver a branded user experience right on the handset, driving customer loyalty

Jason Choy, Managing Director EMEA, SNAPin Software
Adam Spence, Vodafone Group Self Sevice Development Manager, Vodafone

Panel: What are the Various Business Models of Delivering Mobile TV and Video Entertainment Services?

14.30

What are the capabilities and benefits of mobile TV and video?
What are the experiences in Europe? What are the learnings from Japan and Korea?
What are the formats people want and what will they watch?
What are the social aspects of mobile video - infinite content?
How to deliver the optimal video experience to the user?
What technological challenges need to be addressed?

Speakers from the day
Bernhard Von Canstein, Director of Business Development, MediaFlo
Lars Knutsen, Product Group Mananger, Mobile Internet Services, TDC
Christian Marsch, Co- Founder/Main Strategy & Alliance Dude ViiF Mobile Video GmbH

Networking Afternoon Tea

15.00

Creating Innovative Services to Increase the User Experience on the Handset

Delivering a Dynamic Mobile Gaming Experience with 3D Graphics

15.30

Why 3D, what benefits does it offer for mobile gaming?
Overview of 3D technology and standards for mobile
What is required from the handset, and how many devices are addressable?
How to add value to content using 3D
Challenges of 3D mobile game development

Gareth Vaughan, Graphics Product Manager, ARM

OEM

Case Study of the Nuvifone

16.00

What were the challenges of developing the Nuvifone
How to deliver innovative new services

Ulrich Niedermayr, Garmin Europe Ltd

End of Conference

16.30

Session Chair: Andreas Constantinou, Research Director VisionMobile

View:
Strategy Stream
Technical Stream

TECHNICAL STREAM

How to Achieve a True Multimedia Experience with Today�s Technology?
(Targeted towards: The handset value chain �doers�:
operations, technical, engineering, product management and R&D)

The On-Going Evolution of the Mobile Operating System

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Panel: The Status of Mobile Open Source - Understanding the Advantages and Threats

11.25

Enabling and leveraging open source innovation to deliver exciting consumer experiences
The power of working in the open source community - understanding the interests of the operators, software vendors, open source community and end users
How is open source being used by businesses to make money?
Is Linux really about open source?
Investigating open source operating systems beyond Linux: Java, MIDP3, S60 Webkit, Shared source licensing, BREW, Flash Lite etc
Open-source disrupting the status quo (Android and browsers)
Beneficial interactions companies can have with the open source community
One chip leading to one OS

Dr Fabio Ricciato, Mobile Terminal Evolution Manager, Telecom Italia
Dr Fabrizio Capabianco, CEO, Funambol
Ulrike Becker, New Technologies Handsets & Components, Bouygues Telecom
Matthew Millar, Director Mobile & Devices Business Unit Adobe Systems

The ISV Reality of Deploying Software and Services on Mobile Phones

12.15

How to generate revenue and excite the consumer in a world with multiple software platforms, conflicting requirements, and increasing time-to-market pressures
The practicalities of managing software across various platforms, tricks for handling the testing and configuration burden, open versus closed, ways to get software to market faster, and success stories
How we can make it easier for ISVs to add value to the consumer in the future

Morten Grauballe, EVP Marketing Redbend

Networking Lunch

12.50

Enabling the Mobile Web 2.0 Experience and the Impact on Mobile Devices

Session Chair: Peter van de Berg, Marketing Director, NXP Software

Chairman's Introduction

14.00

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The Browser as an Application Environment

14.10

Beyond WAP - is browsing is out?
Advanced Browsing enabling rapid and radical UI design
Examining the capabilities of browser functionality
Bringing the "whole internet" to mobile - can the mobile browser be made more aware?
Technology integration for connected communities - creating platforms for a mobile community
Learning from the user’s content experience

Christian Plamenig, Head of Portal & UI. Hutchison 3G Austria

Mobile Widgets for the Real World

14.35

Where do widgets fit into the web and traditional software worlds?
What can widgets really do, and how can you harness that for fun and profit?
What will they be able to do next?

Charles McCathieNevile, Chief Standards Officer Opera Software

Networking Afternoon Tea

15.00

Developing for the Mobile Device

Session chair: David Gordon, Director, Service Provider and Cross Platform Technologies, Intel Corporation

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Open Innovation and Ecosystem Development with Startups

15.30

'Open Innovation' versus 'Internal R&D': issues and opportunities
Opportunistic approach versus structured programs to manage partnerships with innovative start-ups and develop a sustainable and dynamic ecosystem
Illustration: the 'Orange Start-Up Program' based on Bluenove's 'Lab Innovation Partnership Platform'

Martin Duval, Director Social Media & Entertainment and Director "Orange Start-Up Programme Orange France

Understanding the Landscape of Application Executive Environments

16.00

What is an application execution environment and why it’s important?
The taxonomy of AEEs: native, interpreted and script-based
From Adobe Flash Lite to WidSets: a walkthrough of AEEs
The Flash Lite phenomenon
The promise of web runtimes: opening the phone to the long tail of developers
Java efforts rekindled: Sun’s open source efforts, Motorola’s MIDP3, and Google’s Dalvik
2008: the year of the AEE wars