All NEW for 2008

Attend and Learn

• What does iPhone mean to the handset market place? Is the iPhone a true threat to operator revenues and what strategies do operators need to address to stop other players “going over the top” of them and establishing direct links with subscribers?
• Can operators adapt to new business models such as adapting to share content revenues with new players in the handset value chain?
• About the future strategies of the whole mobile device value chain - Vendor centric to operator controlled handsets – resolving confusion over accountability in the value chain
• How to evolve towards next generation devices - What will the next generation devices be?
• How to reduce time to market and lower the development costs and deployment of mobile terminals to get devices to market ahead of the opposition and at competitive prices
• How to deal with differing standards, service strategies and accelerated change in the mobile handset market place?
• How to improve performance, connectivity and develop great applications for the mobile handset
• How to utilizing the handset as a key marketing tool to drive customer acquisition with intuitive UIs: 3D Graphics, touch, biometrics, gesture technology, etc…
• How to the latest hardware and software strategies to enable powerful and secure devices
• How to create a compelling experience with personalised content, social networking and brand
• How will Android change the business models of traditional handset vendors and what are the implications for the handset value chain?
• About the on-going evolution of the mobile operating system and understanding the advantages and threats of open source
• How to create innovative services to increase the user experience on the handset from “up to the minute” case studies
• How to develop for mobile devices with Web 2.0, widgets and mobile tools